Marketing

    MARKETING

 Marketing is the business function that identifies unfulfilled needs.It based on main four pieces.

 Marketing is the science of choosing target markets through market analysis

and market segmentation, as well as understanding consumer buying behavor and providing superior customer value.There are five competing concepts, under which oraganization can choose to operate their business,

*        Production Concept

*        Selling Concept

*        Marketing Concept    

*        Holistic Concept

When we choose a market for a product, we want to build a brand name to promote the products. In the ancient period people exchange their goods or products with Barter system. Corporate Identity is the main thing of brand building.For more details www.diamondlinks.net

PRODUCT COMPONENT

 

product components:-

             * Support services and components.
             * Packaging
             * Core

Any Marketing objects have an Introduction level, Growth Stage, Maturity & Decline. Recent approaches in marketing include relationship marketing with focus on the customer, business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society. New forms of marketing also use the internet and are therefore called internet marketing or more generally e-marketing, online marketing, search engine marketing, desktop advertising or affiliate marketing.